Sunday, October 16, 2016

The Morning Journal # 2 - On Udemy, evil affiliates, and a producing more courses


I feel like my Udemy courses have run out of juice. Present month I'm afraid will be a 2 digit month.
[Most] Part of this happened due to Udemy's pricing policy. Both of my courses (this and this)are the less shiny objects anyone would buy for $10 I believe, $20 is too high.

Udemy affiliates are doing good business while the instructors are (largely) starving of organic students and loosing faith in Udemy.

Remedy:

I believe if I could put out a high value course i.e. $508ish thing, then my revenue will bounce back for a while. But, if an attempt to put out a $50 course fails, well I will test another (lower) price point. Shoot for the stars, you'll hit the moon at least. This is a true win-win.

Evil affiliates:

Affiliates only create fancy websites & build mailing lists, giving them the lion's share is bull crap on Udemy's part. The downside of unjustly rewarding the affiliates is that when genuine instructors will find another way to monetize their courses, the affiliates will also run away. They won't create content for Udemy.

Poor instructors:

We're the real content producers. Nobody should get a share higher than the original content producer. They way Udemy's been playing with instructor revenues lately is pure evil.

Advise for Udemy:

Udemy needs to bring affiliate rewards to a 25%. The rest should be split between the instructor and Udemy. This will give Udemy some extra cash and relax the instructor community which is so disturbed right now.

Dumping the crutch:

Udemy(and any other platform like it) is just crutch for your online business, don't let it become the leg of your business. It is said that we should be focused on building our own long term biz, which is one hell of a task I think. Not every engineer or accountant is good at building mailing lists or promoting things.

So, I am seriously considering the idea to finish my 3rd Udemy course ASAP and rush to PS. They don't offer competing courses and I have a couple ideas they'd love to get courses built for. I will also get a chance to work with a different breed of professional course planners & editors by doing this.

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